The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. Greetings! Last year, I brain dumped a lot of what I know about marketing into the Literary Marketing Playbook, an 80-page guide I had up for sale on my website. I...
about 1 month ago • 2 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. Organic Audience Building on Instagram Last week, my Literary Boston Instagram account hit 4,000 followers! 🙌 I started Literary Boston, then the Boston Book Blog, in...
2 months ago • 3 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. How is Building a Content Strategy Like Plotting a Novel? In May, I graduated from a year-long Novel Incubator program, where I spent twelve months with nine other...
3 months ago • 3 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. Are You Making It Harder for Your Audience to Engage? As I was scrolling around social media this past week, I came across a post that was a snippet of a video...
3 months ago • 4 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. Hi everyone — I'm back! I needed to take a little break because things got busy (finishing a year-long novel incubator), which then led to some replanning for my...
3 months ago • 3 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. Creating Better Marketing Goals Before you start opening accounts on various social media platforms, launching a newsletter, or creating content, start with your...
8 months ago • 3 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. 7 Ways to Better Promote Your Literary Event I’ve seen a lot of posts lately on Threads from authors talking about how common it is to have an event where no one...
8 months ago • 4 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. A Better Approach to Marketing Marketing doesn’t have to be daunting. In fact, it can be quite fun! Marketing seems like this overwhelming business function you need...
9 months ago • 2 min read
The Literary Marketing Newsletter by Jessica A. Kent Kent Literary Marketing The Literary Marketing Newsletter helps authors, booksellers, lit mags, literary non-profits, and other literary-minded organizers improve their marketing efforts with strategies, tips, and stories from my marketing experience in the literary community. Asking This Question Can Improve Your Instagram Strategy Let's say you’ve been on Instagram for a bit, but you want to ramp up your following and build your audience...
9 months ago • 2 min read